# identity.md

## Organization Overview
- **Company Name:** Eternal Water
- **Mission:** To provide naturally alkaline spring water, discovered from pristine USA aquifers, offering purity and a unique experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Values natural discovery, purity, and authenticity, emphasizing that their alkaline water is found, not made.

## Operations & Structure
- **Business Model and Operational Approach:** Sourcing and bottling naturally alkaline spring water from USA aquifers, distributed through retail stores and direct-to-consumer delivery.
- **Location(s) and Geographic Presence:** Sourced from USA aquifers, implying operations and distribution within the United States.
- **Key Partnerships and Affiliations:** Details forthcoming.